Straight talking. Straight to the point.
We help trade businesses follow up everything: missed calls, quotes, unpaid invoices and customers who've gone quiet. Built around the systems you already use.
No big upheaval. We plug into the system you already use.

Five rules we don't break.
Simple
If it takes more than one sentence to explain, we haven't finished building it.
Straight
We say what it costs, what it does and what it won't do. No jargon, no small-print surprises.
Problem first
We start with what's going wrong in your day. Never with the software.
Done for you
You run the business. We run the following-up.
Built on real jobs
Everything we sell was built for a real trade business first.
Straight Funnel at a glance.
- What we do
- We set up done-for-you systems that follow up missed calls, quotes, unpaid invoices and customers who have gone quiet, so nothing slips through the cracks.
- Who it's for
- UK trade businesses: builders', plumbing and electrical merchants, showrooms, fitters, installers, plant hire, sales teams and multi-site operators.
- Where
- Based in Leeds, West Yorkshire. Working across Yorkshire and the rest of the UK, mostly set up remotely.
- How it works
- A 15-minute call, then we build it around the system you already use, show your team how it works and look after it every month.
- Your systems
- We plug into your phone system, accounts package, merchant system, email and spreadsheets. No big switchover.
- Pricing
- Every system has a fixed setup fee and one monthly fee, stated on the call and in writing before anything starts.
- Proof
- Built for a UK solar installer, a 1,300-site pub operator and a door-to-door sales team. Clients are anonymised.
Not an agency selling leads and likes.
Generic agencies get your phone ringing. We fix what happens after it rings: the follow-up, the paperwork and the payment.
- Not a lead-gen agency
- Not a social media agency
- Not a software reseller
- Not a "digital transformation" consultancy
- A capable pair of hands that gets it sorted
Every call. Every quote. Every pound.
Be the business that follows up.
Fifteen minutes on the phone. We'll find where things are getting missed and tell you straight if we can fix it.
You don't need to decide anything on the call. Just take a look at how it works.