Done for you Systems that do the chasing
Be the business that follows up.
The businesses that win the work aren't always the cheapest. They're the ones that get back to people. We set up systems that follow up every call, quote and invoice for you, using the tools you already have.
No big upheaval. We plug into the system you already use.
Example screen. Figures are illustrative.
No big switchover. We work with the systems you already use.
You open at seven. The phone's going before the kettle's boiled.
There's a queue at the counter and a quote you promised yesterday. That's exactly when things get missed. And every one that's missed is work going to someone else.
Missed calls
"The phone's ringing and there's three people at the counter."
That caller doesn't leave a voicemail. They ring the next business on Google.
Cold quotes
"I sent that quote a fortnight ago and heard nothing."
Nobody had time to chase it. So the customer went quiet, or bought somewhere else.
Money owed
"I don't know what's owed to me until the accountant tells me."
Someone in the office loses hours ringing round for it. Or nobody does.
You've probably thought about hiring someone just to chase. Then you worked out what it'd cost, and put it off again.
It doesn't have to be that way. You run the business. We'll make sure everything gets followed up.
We built a better system.
The usual way:
Good intentions + sticky notes
- Missed calls go to the next business on Google
- Quotes sit in an inbox until they go cold
- Money owed gets chased when someone finds time
- You find out a regular has left months later
The Straight Funnel way:
Everything followed up, automatically.
- Every missed caller gets a text back within 60 seconds
- Every quote chased until you get a yes or no
- Invoices reminded before and after they're due
- Customers who go quiet are flagged straight away
One step at a time. Start where it counts most.
Most businesses start with the Missed Call Catcher or the Quote Chaser. Once it's working, we add the next one.
Every missed call is an order going to the next business on Google.
Missed Call Catcher
Every missed caller gets a text back in 60 seconds.
How it worksQuotes go out. Then nothing happens.
Quote Chaser
Every quote chased until you get a yes or no.
How it worksWho's chasing what you're owed right now?
Trade Account & Payment Chaser
Customers pay on time. Your team only calls the stubborn ones.
How it worksYour best customer stopped ordering. When would you notice?
Win Back Lost Customers
We spot it straight away and help you win them back.
How it worksCommission takes hours and someone always says it's wrong.
Sales Team Commission & Performance
Worked out automatically. Every rep sees what they've earned.
How it worksHundreds of calls, and no idea which ones turned into sales.
Call Tracker
Every call outcome lands in your reports automatically.
How it worksYour numbers are in five places and none of them agree.
Business Dashboards
Your key numbers on one screen, updated every day.
How it worksOne promotion. Forty spreadsheets. Wrong posters at half the sites.
Multi-Site Promotions Manager
One system picks the sites and tells your printer exactly what each needs.
How it worksCash tied up in stock that won't move, and out of the stuff that does.
Stock & Ordering Automation
Stock and ordering that takes the guesswork and the typing out.
How it worksEvery call. Every quote. Every pound.
You open one screen. The weekend's already sorted.
Every missed call from Saturday has been texted back. Last week's quotes have had their reminders. You can see who needs a call first.
- Missed callers get a text back within 60 seconds
- Quotes chased by text and email until you get a yes or no
- Overdue accounts reminded without anyone picking up the phone
- Your team only calls the ones worth calling
Everything we sell was built for a real trade business first.
We never share client names. Here's what we built, and who for.
Quote to paid deposit to signed contract to install, without the office chasing anything by hand.
See what we built Built for a UK pub operatorReplaced their campaign spreadsheets. The print list for every site now comes out in one click.
See what we built Built for a door-to-door sales teamCommission calculated automatically, paid every Monday, with double payments blocked.
See what we builtBefore: forty spreadsheets. After: one click.
It's not that your team isn't working hard. It's that there's no time to follow everything up. So we make the following-up happen on its own.
No upheaval. We build around what you've got.
A 15-minute call
You tell us what's going wrong in your day. We tell you straight if we can fix it.
We build it around you
We plug into the system you already use. Nothing new for your team to learn.
It goes live
We show your team how it works, then it starts following up on day one.
We look after it
Monitoring, support and small changes every month. Ring us and it's done.
Stay on the job. We've got the follow-up.
Miss a call halfway through a fit and they get a text back in a minute. The quote you sent on Tuesday gets its reminder. You pick up the phone when it's worth it.
Book a 15-minute callBuilt for merchants, installers and the trades.
Owners and branch managers who came up through the trade, and haven't got time for waffle.
Start small. Grow when it's working.
Got more than one thing slipping? These bundles put the systems together that work best side by side.
Starter
For fitters, installers and smaller merchants
- Missed Call Catcher
- Quote Chaser
Merchant Growth
For merchants with trade accounts
- Quote Chaser
- Trade Account & Payment Chaser
- Win Back Lost Customers
Sales Team
For sales teams, call centres and canvassers
- Sales Team Commission & Performance
- Call Tracker
Every system has a fixed setup fee and one monthly fee. We'll tell you both on the call, and put them in writing before anything starts.
Questions owners ask us.
What does Straight Funnel actually do?
We set up systems that follow up your missed calls, quotes and unpaid invoices for you, so nothing gets missed and you get paid faster. You keep your existing system. We plug into it and look after it every month.
Do I have to change the system I use now?
No. That's the point. We work with what you've got, whether that's your phone system, your accounts package or your merchant system, and add the following-up it doesn't do. No big switchover.
We're not very techy. Is that a problem?
Not at all. We set it all up, show your team how it works and look after it every month. If something needs changing, you ring us and it's done.
My team already follows up. Why would I need this?
Every quote, every time, even in a busy week? We make sure nothing gets missed when things get hectic, and your team only picks up the phone for the ones worth calling.
How much does it cost?
Every system has a fixed setup fee and one monthly fee that covers hosting, support and small changes. We'll tell you both on the 15-minute call and put them in writing before anything starts. No small print.
Is this AI?
Some parts use AI where it makes something possible or affordable, like reading supplier invoices for you. But you're not buying AI. You're buying the following-up getting done.
Is it OK to text customers back automatically?
Replying to someone who has just called you is a normal service message. Marketing messages are different: they need consent and an easy opt-out, and we set that up properly from day one.
Do you only work in Leeds?
We're based in Leeds and work with trade businesses across Yorkshire and the rest of the UK. Everything is set up remotely.
Every call. Every quote. Every pound.
Be the business that follows up.
Fifteen minutes on the phone. We'll find where things are getting missed and tell you straight if we can fix it.
You don't need to decide anything on the call. Just take a look at how it works.