One click to the print list for 1,300 sites
Replaced their campaign spreadsheets with one promotions system. The print list for every site now comes out in one click, updated daily from their main business system.
What was going wrong
Every promotion meant another round of spreadsheets: which sites were in, which products and prices, and how many posters each site needed. Mistakes meant wasted print and missed sales.
What we built
- One place to plan every promotion, from draft to live to closed
- Automatic site selection, with manual adds and removals
- Products, offers and till codes in one place
- Shared library of posters and flyers
- An automatic print list per site, exported in one click
- A daily update from their main business system, with a change log
The background
With around 1,300 pubs across several brands, every promotion started the same way: a fresh spreadsheet. Which sites were taking part? Which products, prices and till codes? How many posters, flyers and table talkers did each site need?
Every answer was copied by hand from somewhere else. Site lists went out of date. Some pubs got the wrong artwork, some got too much, some got none. Each mistake cost money twice: once in wasted print, and again in sales the promotion should have made.
How it works day to day
We built one place to plan every promotion, from draft to live to closed. The team picks the brands or site types, and the system works out which pubs are in, with the option to add or remove individual sites. Products, offers and till codes sit against the promotion, along with the artwork.
When it’s ready, the print list for every site comes out in one click: exactly what each pub needs, ready for the printer.
Working with the systems they already had
Nothing was replaced. Every day the system takes the latest site list, products and prices from their main business system, and keeps a log of what changed. The team plans promotions in one place instead of five.
The result
No more campaign spreadsheets. Print lists that match the sites taking part. And a head office team that spends its time planning promotions rather than checking them.
Working with what they already had
- Their main business systemSends the site list, products and prices every day
- Till and offer codesHeld against every promotion, so the tills match the posters
- Shared artwork libraryPosters, flyers and digital assets in one place
- Print list exportExactly what each site needs, ready for the printer
Before and after
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